Influence Architecture / Book 1

Influence Architecture

by C. Scott Lannon

Two campaigns. Same product, budget, audience. One team ran on instinct, pulling from the three Cialdini principles they could remember. The other team ran on architecture, stacking 46 mechanisms across one onboarding flow. The architecture converted at 4x the rate. This book catalogs all 46, organizes them by six cognitive jobs, and introduces the Calibration Loop that turns a static framework into a system that improves with every deployment.