1 BOOK AVAILABLE
Influence Architecture
“You deploy 4 cognitive mechanisms by instinct. There are 46.”
The complete operating system of persuasion. Cialdini cataloged 7 principles and stopped. Kahneman diagnosed the biases but offered no deployment system. Influence Architecture catalogs all 46 cognitive mechanisms that drive human attention, belief, desire, and action — organized by the six jobs every piece of communication must do.
For readers of Robert Cialdini, Daniel Kahneman, and Donald Miller