Influence Architecture: The 46 Cognitive Mechanisms That Drive Every Human Decision by Christopher Scott Lannon

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Influence Architecture

You deploy 4 cognitive mechanisms by instinct. There are 46.

The complete operating system of persuasion. Cialdini cataloged 7 principles and stopped. Kahneman diagnosed the biases but offered no deployment system. Influence Architecture catalogs all 46 cognitive mechanisms that drive human attention, belief, desire, and action — organized by the six jobs every piece of communication must do.

For readers of Robert Cialdini, Daniel Kahneman, and Donald Miller

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